There had been a significant rise in the “Post-PC” products over the last decade. In fact, a survey tells that there are more users of smartphones than any other communication device.
We call our mobile devices smart for one primary reason: the host of applications they offer. You might have heard the phrase “There’s an application for that!” and that’s because these apps serve nearly every business purpose now.
81% of the mobile device users generally search for the product or service online and 26% of them search for the apps related to that specific product. If your business has an online presence(website) and even an app, then it will definitely leave a great first impression! (Check these stats below:)
Now, you might be wondering that your small business probably doesn’t need a mobile app to sell products to your loyal customers. But hey! That might have been true in the past and in order to be future-ready, you need to create a mobile app for your business.
Businesses all around the world have started migrating to mobile apps!
Not convinced yet? Fret not! Here are 7 major benefits of following the same path sooner rather than later.
#1. Increased Visibility
A person spends on an average 162 minutes on his/her smartphone every day. Though, just a handful of major applications are used in this time frame! But in order to even access those applications, one has to unlock his device, scroll the menu and scan for the right app.
“Here’s a bit of science: Our brain unconsciously records every image and text we go through. “
Having your app “in the way” of scrolling, will not just increase your business visibility but will literally help your business to grow.
Increased visibility will ultimately increase your leads
You can even add promotional offers within your app to keep your consumer engaged.
#2. Cultivate Customer Loyalty
One of the most important reasons to build a mobile app for your business is customer loyalty. A mobile app allows a business to directly communicate with its customer. In-app purchases, ads, and promotions have a greater impact on the customer as compared to roadside banners, social media ads, and email marketing.
This better interaction further evolves to brand loyalty. Starbucks is one of the best examples when it comes to cultivating brand loyalty.
They offer a unique star point system in their app which rewards a customer whenever he visits a nearby Starbucks outlet. In order to earn more reward stars, a customer stays loyal and keeps coming back to their outlet.
#3. Better Brand Recognition
When it comes to product and services, you want your brand to be the first thing that a customer recalls. And a mobile app extensively helps you in creating your brand awareness.
You might be thinking how?￼
Well, first and foremost, you’ll obviously include all the useful features that your customer will love.
Secondly, you’ll include in-app offers and promotions to keep a customer engaged. The more engaged your customer is, the more inclined he/she is to buy your product/service.
#4. A Direct Marketing Channel
Old marketing methods are long gone: You need not appoint a salesman to deal with your customers, print brochures to make them aware of your business services or market your brand on hoardings. A mobile app can do all of that for your business.
Be it information, booking form, accounts, newsfeed or anything, a mobile app features ‘em all. It allows you to direct a customer to a set of predetermined information (including promotions).
Thanks to features like push notifications, you can remind the customers about your services and also make them aware of offers, whenever necessary.
#5. Rise in Profits
Customer satisfaction is directly proportional to sales. That said, an increase in customer satisfaction will typically increase your sales as well.
As we all know, most people connect to the Internet via a mobile device today. Having a responsive website that can adapt to any screen, irrespective of its size is a must. But if you also launch a mobile app for your business, you’ll see an exceptional rise in your sales and profit.
The practical example of this is Domino’s Pizza app.
When Domino’s launched their mobile app for placing an order, delivery and in-store pickup, they saw an unbelievable rise of 28 %in their sales (only in the UK) just in the first six months.
The present-day, more than 52% of their orders are placed through their mobile app.
#6. Increased Accessibility
It’s nearly impossible to reach the target clients at the same time at different places. One of the major benefits of a business mobile app is it offers greater exposure on different mobile devices at a given moment of time.
Having said that, you as a business owner can send a discount/offer push notification to your user anytime. Sending a notification will encourage a customer to visit your app, check the available deals and might even end up resulting in a purchase (that too within a few minutes).
#7. Better Customer Service
Customer service plays a vital role in any business. Long have gone the days where a smiling salesman used to resolve all the customer issues.
Mobile apps are the game changers that offer next-level customer service. Wondering why? For over a billion people have a mobile device in their arms reach (all the time).
There’s more to it though.
- ✓ More visibility in Google SERPs
✓ An app works on a specific algorithm and won’t have a mood-based performance like a human being.
✓A customer will be presented with the same face always; the app interface. An interface generally stays the same for all the pages.
Businesses have realized the importance of mobile devices and other mobile channels in attracting new customers. But when it comes to mobile, small companies can either afford a mobile website or a mobile app.
Both the mobile app and website serve a useful purpose and both have their own limitations. But statistics show that business owners prefer an app over a website.*
*Our intention is not to prove that mobile apps are a better alternative than mobile websites. We are just pointing out the areas where a mobile app offers greater benefits to a business than a mobile website. We recommend getting a website for your business too.
Perks of creating a mobile app rather than a mobile website
☛ Push Notifications:
Push notifications allow a business to send a message or a notification on a mobile device, irrespective of the place and time. This helps a business to keep a customer updated about the news, offers, deals etc.
A mobile app offers greater personalization as compared to mobile websites. An app publisher can include an easy-to-access payment system, location alerts, and better options for user’s convenience.
“Plus point: The app store (whether on android or apple) has set a minimum speed limit for apps. “
With that said, a mobile app is ought to offer a snappy user experience.
☛ Customer Loyalty Feature
Every business generally offers some reward point to its potential customers. A mobile app allows the business to offer a reward system to its dedicated customers. This, in turn, attracts more customers and eventually adds to business growth.
☛ Better Social Networking
A mobile app can easily redirect customers to other social platforms associated with your business.
A mobile app won’t really save your business, but it’ll make it future-ready. A mobile app will also help you in securing a strong brand presence in the industry!
But hey! Building a mobile app isn’t as easy as building a mobile website. You need to have a thorough knowledge of different platforms and numerous coding languages.
In order to create amazing and effective mobile apps, you are highly recommended to hire experts. Talking about experts, Prudent Digital offers the best web development services in the industry. We talk to our clients and come up with the best yet affordable option.
For further assistance, you can schedule a call here.