The festive season is here, and every business has some kind of special offer on. Coupons, discount codes, and flash sales are all around to try and maximize the amount of profit taken in before the end of the Christmas rush. So, you need to make sure that you stand out among the competition! We have some tips to help you advertise your business effectively during the busy December period.
Get red and green!
Even if your products and services aren’t Christmas – related, in December, ads that use red and green colour schemes seem to gain more attention due to the association with Christmas time. People are usually on tight budgets around this time of year, which is understandable as they are buying gifts and food for their families and friends. Companies are likely offering bonuses and other rewards for staff around this time of year as well, meaning they cannot afford to make larger investments. Therefore, offering special discounts this time of year are recommended to any business. When creating visuals for your adverts, try to stick to red and green themes to help draw in more attention to your product or service.
Start up the flash sales!
Flash sales are a great way to boost your business’s income over the Christmas period. Having a countdown to when the flash sale ends is a great way of encouraging your customers to grab the special offer before it is too late, and can encourage them to make a purchase quickly to avoid stock running out, or the offer expiring. It is also an effective way for businesses to monitor how many people are buying your product or service, and it negates any issues with people trying to use expired coupons months after the offer ended. This is also a good way of clearing out any excess stock that you have no use for anymore, but do not want to discard. Set up a flash sale – and watch your sales increase!
Get going with the coupons!
Even though I just mentioned coupons, they also a great way of boosting your sales over the busy December period. Creating an advert on social media including the coupon code in the visual is a good way to encourage people to visit your website and make a purchase. Coupons are also useful even when you do not have an advert in place to promote them, as browser extensions such as Honey can pick up on coupon codes, and it can be a nice surprise for the person making the purchase when they find out that they are receiving a discount. When people find coupon codes in this manner, they are more likely to tell their friends who may be looking for similar products or services. Coupons can also be sent out via email to people who have signed up to your mailing lists or have made recent purchases. This is an effective way of building up a loyal customer base, as they will be on the lookout for future deals.
What special offers are your business offering this December? Let us know! If you need any assistance with web design and development, social media management, or just some expert advice on marketing, do not hesitate to get in touch with us on 01322686765, or send us an email at email@example.com