It’s no secret that the ever developing and changing industry that is marketing is continuously making huge changes to many different companies. After all, 8 in 10 Christmas shoppers say that their purchases are influenced by something that they’ve seen on the internet. But how far does it go? Can marketing really change the way the world sees something? Read on to find out.
The fact that Coca Cola rebranded Santa is a fairly well known fact – but it’s still crazy to think that he has only been rocking his red suit for less than 100 years. Before this, it wasn’t too uncommon to find him dressed in green, white, or even blue?
In fact, the design of Santa Claus himself was designed by a committee within The New York Historical Society, which was founded in 1804 by John Pintard. Coca Cola took that design, put their spin on it, and made it what we recognise Santa Claus to be today.
Coca Cola isn’t the only red themed brand that has put their mark on Christmas though – as KFC have made quite the statement in Japan. In 1974, KFC launched its first Christmas meal in Japan (chicken and wine) and it has become so popular that you have to book your space two months in advance to ensure that you get your KFC on Christmas day! Very different from our traditional turkey roast in the UK!
Black Friday and Cyber Monday understandably play large parts in Christmas shopping, I mean, who wouldn’t say no to those huge discounts? It’s the perfect opportunity to grab video games and consoles, clothes, and even groceries at a much lower price, making the Christmas rush a little more manageable. Apparently, one-third of Christmas shoppers say that their holiday weekend purchases are driven by promotions such as these.
But it’s not just the rush before Christmas! It’s also worth considering that Boxing Day is the most popular day for online shopping in the UK. People know that there will be plenty of unsold seasonal gifts up for grabs after Christmas has come and gone! And as someone who has a birthday in January, I am lucky enough to always receive good quality presents that haven’t cost my friends and family an arm and a leg. Overall, less people are going out to do their shopping, and especially with COVID-19 restrictions, online shopping is becoming increasingly more common. So make sure you are promoting those deals!
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