If you run an already successful business without a website, you are probably thinking “what do I need a website for? I do pretty well for myself without one.” If your business isn’t booming as you’d imagine, you are thinking “what difference does a website make?”
Well, I have a personal experience I am going to share with you and I would do it amidst giving you 5 reasons why your business needs a website.
I used to buy cameras and camera accessories from a man whose shop is in a location known as “a camera village.” His business is located in a camera hub basically, that means exactly what he sells/does is being sold/done by a hundred more dealers. It is called camera village for a reason. I made a close friend in him (because of the discounts at first haha) and we started talking a lot. He would always use me as a sounding board when he wanted to vent and most of that had to do with how he wasn’t making sales. Then I thought about it… His day to day expectations of making sales is hoping to God someone refers his business to someone else to come down to his shop and check out what he had in store. That is as remote as far as remote implies. I suggested he got a website and I am going to base the rest of this article on his experience so far…
Here are the 5 Reasons Why Your Business NEEDS A Website
#1. Having a website gives you social currency.
A world-class website gives you instant credibility. The 21st-century consumer is a sceptic; in fact, 56% of people stated that they wouldn’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business.
A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd. Remember my camera dealer friend?
In fact, 90% of consumers claim that online reviews influence their buying decisions.
#2. Having a website attracts new customers and increases sales
81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance of capturing a share of this market. Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
Websites help you convert more of your existing referrals because most people still do their own research and stack you against your competitors. Cough cough remember my camera dealer.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers.
#3. Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.
If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.
The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
#4. Having a website saves you more time.
You can clearly showcase your products and services: You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.
#5. Having a website means you will never have to put up the “closed for business” sign
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or e-commerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business. Remember my camera dealer? A lot of the orders he got after setting up his website were at night after he’d closed up shop or early in the morning when he’s yet to open up shop.
“I’m not tech-savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech-savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
All you need is having someone a lot more experienced in this field to help you set up a fully optimized world-class website and you are good to go. That is where we come in.
On Monday, we announced Cyber Monday deal for three website design packages and we thought to allow it run for a week, so if you are yet to hear about it, well you have a second chance at life haha… Last chance too as this offer ends on Friday the 6th of December. Be sure to request a callback so we can discuss what type of website you would need for your business. View offer here.
