Are you wondering and asking to know exactly how to promote your business on social media?
The truth is the fact that your small business will benefit a lot from using social media because most of your target audiences are right there on social media platforms.
Personally, I believe the best way to grow is to always conglomerate where the people that spark your passions meet up daily to gist and have fun.
For you, that might be Facebook or Instagram, Twitter or even LinkedIn.
Going by the current social media statistics, there are over 2 billion worldwide users of social media platforms. That said. Your customers are already there on these platforms. You just have to hang in to find out exactly which of the platforms your customers frequent. Once you do, you can begin making use of this platform by sharing and listening to the needs of your target audience.
In this short guide, you will learn what social media is, the benefits of social media for business, and how to improve social media for your business.
You can almost trust that you would go away with a lot of value simply by reading this post. Just be sure to bookmark this page, and also share it with your friends. They would thank you for sharing it with them.
So, let’s get to it!
What is Social Media?
Social media is a communicational tool through which individuals and organizations create online communities to share information, ideas, personal messages, and other forms of content.
Above is another simple definition by Google Dictionary and I feel it also captures the previous definition of what social media is.
5 Ways to Use Social Media to Grow Your Small Business
While there are several befits for using social media to grow your small business, I will dwell on just a few.
Here you go:
#1. Faster, Easier Communication
Gone are the days when it used to be hard and difficult to reach a business. Everything is now pretty easy. You can reach a business much faster and easier via their social media accounts.
In fact, there are now social media tools like Facebook Messenger Chatbot, which enables end-users to chat with you and get laserjet preloaded answers to their questions even though you are not physically there to interact with their chats.
This way, you can be assured that your business will grow by virtue of this.
#2. Boost Organic Visibility
With social media, you are assured of an extra boost in your company’s visibility.
Fine, we all know that getting organic visibility has to do with optimizing your company’s website with search engine best practices.
However, Google has repeatedly said that social media likes, favorites, shares, backlinks, etc. are not direct ranking signals — but there is a correlation between social media activity/popularity and how/why it is ranked by search engines.
With social media helping you drive necessary backlinks to your company’s website, you can be assured that your company’s page will begin to rise on Google’s SERPs or Search Engine Ranking Pages.
Guess what, that’s more visibility for you. And the more the visibility you can get, the more money you are able to make.
#3. Increase Website Traffic (And Leads)
As soon as you begin to rise on Google’s SERPs and on other search engines, you will begin to get a lot of website traffic, which means more people will be able to what you offer and even make the decision to buy from you once you have a great looking website (And guess what, At Prudent Digital, we help you create stunning and holistic websites).
In fact, via social media, it becomes much easier for your business to be able to get more new leads and potential customers.
Many of the 500 fortune websites make use of social media, and you can trust they get a lot of leads and hence, make loads of money from using social media to grow their businesses.
#4. Customer Feedback
With social media, it is really easy to listen in on what some of your customers are saying online about your business.
With a social media tool like Mention.com, you can easily monitor, track, and participate in conversations about your business, which further puts your brand at the top of the mind of your audience.
If customers are giving negative reviews about one of your products, you can quickly look into it to respond to them and see how you can sort that out, such that in the end, everybody is happy.
If it’s a positive comment, you can crop that and put it on your company’s website and inform that user about it.
That way, they become die-hard fans of your brand.
#5. Develop Trust with Customers
I am a stern believer of the fact that people do business with humans and not just with a business.
It is pretty important that you humanize your business brand. Make your business a human, that is, a business that people can communicate with and be assured of tailored, helpful responses to their doubts and problems.
The more you show up online to share content on your social media pages, the more trust people have in your brand. And the more the trust they have in your brand, the more they want to do business with you. The more business they do with you, the more money and profit you are able to generate for your business. The more money and profits your business is able to generate, the more growth your business gets. 😆💰📈
Wrapping Up
Now, those are really greays to use social media to grow your business. Are they not?
If I were you, I’d begin to draw out plans to begin using social media for my business.
And the good thing is that over here at Prudent Digital, we help you cook up Social Media Strategies that align with your business goals and that would readily help you to grow your business in no time at all.
We also help you create Content Calendar and as well as helping you create content and manage your social media if your schedules are too tight for that.
Should you fall under any of the categories above, do not hesitate to shoot us an email at info@pbgdigital.co.uk
